.. Case Study: Google ..

The owner of the site is Sergey M. Brin and Lawrence E. Page. Google has no power over traditional media businesses. However has alot of new media partnerships such as AOL of Time Warner and Myspace. Other sites that they own are Google images, Google maps, Google Earth, Gmail, iGoogle, Blogger and Youtube.The revenue of Google is $21.796 Billion. Google is worth $157.23 Billion.

facts about google:-
- its mission statement is "to organize the world's information and make it universally accessible and useful".
- it was founded in California
- it is an American corporation
- it earns money through advertising
- from march 2009 google has 20, 164 employees

3 quotes about the institution:-

-Tuesday, March 18, 2008

Don't Be Evil, a Trigger for Ethical Questions

Don't be evil =

"When you are making decisions, it causes you to think." (Larry Page)
"The most important effect of Don't be evil is that it gives everyone license to question decisions instead of simply following orders." (Paul Buchheit)
"Think of Don't be evil as an organizing principle about values." (Eric Schmidt)


two linked wikipedia articles of google:-
http://en.wikipedia.org/wiki/List_of_Google_products#Desktop_products
- mentions the list of google products
- desktop products
- mobile products
- web products
- hardware

http://en.wikipedia.org/wiki/Google_search
- the search engine
- functionality
- international
- search products
- energy consumption


Googles Homepage
the key information provided on googles homepage are:-
- links to all the different web pages google has to offer such as images, Gmail, Maps, etc.
- search engine area
- language tools
- 'about google'
- customize-ation of own google homepage

.. Top 5 favourites ..

This video was my favourite one because you can see the amount of time, effort and thought that has been put into the creation of this video. I love the use of using actual websites and writing messages on them and the fact that it was in pace with the speed of the clips made the video look very presentable and organised. There was great understanding shown in the video along with good use of theoriest. The video is very origional and unique making it very creative and there is a clear use of the technology being used very efficiently.

This video is my second favourite as it not only shows great understanding of the topic, it shows great understanding of the advantages and disadvantages of the internet and at the same time presents the information in a very creative and entertaining way for the audience. The technology used is clearly used very efficiently and the use of other websites, games and animation used was very origional and amusing to watch.

.. Video Evaluation ..

Aesthetics - This was a tie between a level 4 and 3 and nothing lower than this.
- focus more on the detail of the production to make it look more organised and tidy


Creativity - The majority of the feedback i got gave the creativity of my video a 4. Only 2 feedback forms gave it a 3.
- my video was very entertaining and funny to watch which kept the audience interested to watch it
- unique as it was teh only video which contained actual people moving, etc. and the idea of the video was unique within itself as it was different to evryone elses video
- used actual images from the internet to expand your point and show my understanding
- could have used still images as well as moving images


Technology - Although one feedback form gave me a level 4 for the techological use of my video, the majority of the class gave me a level 3, however, 2 people gave me a level 2.
- used more enhanced technology rather than using webcam because of its simplicity
- soundtrack should have been added to the video instead of recorded with the video; would of sounded much better


Understanding - The majority of the feedback gave a level 4 for my understanding of the topic but there were a few that gave me a level 3 meaning there could be room for improvement in showing my understanding of the topic more.
- all the information shown in the video was relevant and to the point of the topic
- include more detail about the internet and its progress and changes over the years
- more detail about the information age


Production Values - The majority of the feedback gave a level 3 for my prodcution values however a few gave me a level 4.
- expand production values

** .. The Internet .. **